Sotheby’s: Reinventing the art of auctions and reshaping luxury at the heart of Paris.

Sotheby’s Reinvents the Auction Experience with a Bold New Paris Flagship in the Heart of Faubourg Saint-Honoré

Sotheby’s has recently unveiled its brand-new flagship at 83 Faubourg Saint-Honoré in Paris — an exceptional space where art, luxury, and hospitality meet in a distinctly contemporary setting. This new address signals a strategic shift for the iconic auction house, designed to engage a younger, more curious audience and make the world of auctions more welcoming and accessible.

A Spectacular Destination for Art and Culture

With 30% more exhibition space than its former address at number 76, the new location embodies a clear vision of openness. Designed by the renowned firm Architecturestudio, the space plays with light, transparency, and movement, transforming every visit into an experience. It’s no longer just a place to buy — it’s a place to explore, admire, and connect. Museum-quality exhibitions are regularly curated, fostering a deep connection between the artworks and the public.
 

An Immersion into the French Art de Vivre

More than just an auction house, Sotheby’s Paris has become a vibrant cultural hub. It now features an elegant café open to all, a fixed-price boutique offering curated art objects and special editions, and spaces for cultural events and gatherings. This diversification reflects a clear ambition: to demystify auctions and turn them into a warm, inspiring experience tailored to the expectations of a new wave of collectors. Far from the sometimes-intimidating aura of traditional salesrooms, the new Sotheby’s invites curiosity and delight.
 

A Strategy Geared Toward the Next Generation of Collectors

Marie-Anne Ginoux, Managing Director of Sotheby’s France, notes that the pandemic accelerated the digital transformation of the market, with 30% of new buyers joining through online sales. Still, many potential clients remain daunted by the classic auction setting. This new flagship directly addresses that concern with an inviting, fluid, and dynamic environment. Blending digital innovation, contemporary scenography, and premium services, Sotheby’s Paris is positioning itself as the future of the art market.

Read more in Le Point.